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Top 100 Most Loved Brands By Women in Kenya Launch

Brand Strategy and Design Limited (BSD Ltd) and IPSOS recently partnered to find out the Top 100 Most Loved Brands by Women in Kenya. The study was jointly done by BSD Ltd and Ipsos Kenya and the findings were launched on 3rd March 2021 at Serena in a colorful occasion, in days leading up to the International Women’s day on 8th March 2021.

This project is unique because it focuses on the impact of women in determining the success of various brands. Women play a central role in decision-making in the household when it comes to the use of products from different brands. They play a critical role in the purchase of products or services used in their households. In addition, in Kenya, the percentage of female-headed households is growing with the percentage current at 40%.

During the launch, manufacturing, corporate and trade leaders reaffirmed the importance of having women in the decision-making circles to drive gender responsive business and consumerism. This is important going by the statistics that revealed preferred brands by women. Gender inclusivity was pointed out as an ultimate key ingredient to growing a brand to its full potential.

As KO Associates LLP, we are proud to have worked with BSD Ltd and IPSOS to bring this dream to fruition by providing expert legal advice and services leading up to the auspicious launch of the Top 100 Most Loved Brands by Women in Kenya.

To view the full list of the winning brands, please click on the link below.


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