Key Legal and Policy Developments Shaping the Sports & Entertainment

The legal landscape for Kenya’s sports and entertainment industry continues to evolve, bringing new opportunities alongside fresh regulatory and compliance obligations.

Our Quarter 2, Sports & Entertainment Quarterly Update explores the key legal and policy developments shaping the sector, including:

Sports
• FIFA’s new Laws of the Game ahead of the 2026 World Cup and what they mean for players, clubs and sports administrators.
• Recent court decisions reinforcing the role of the Sports Disputes Tribunal in sports governance.

Entertainment
• The introduction of the proposed Digital Economy Withholding Tax.
• The new Gambling Control (Advertising) Regulations, 2026 and their impact on celebrities, influencers and content creators.
• A landmark Court of Appeal decision strengthening constitutional protections for freedom of expression in the digital space.

As Kenya’s sports and creative industries continue to grow commercially, staying ahead of legal and regulatory developments is essential for athletes, creators, investors, businesses and industry professionals.

Read more here Key Legal and Policy Developments Shaping the Sports & Entertainment

QUARTERLY UPDATES, JULY 2026 ISSUE